Irene Goldberg . Architect

Irene Goldberg graduated from the Mackintosh School of Architecture in Glasgow in 1997. She had worked with Architect Pitsou Kedem for many years, ever since the practice was founded, and led the design schemes and concepts for many of the projects in the office, including those of the commercial spaces.

In 2014 Irene and Pitsou have founded the brand Object – small scale designs – a collaboration in which the two create every-day objects that complement the architecture they build. In 2018 Irene became the sole owner of the brand.

Sigal Baranowitz . Interior Architect

Sigal Baranowitz graduated from The New York School of Interior Design in Manhattan in 2001. In 2005 Sigal has founded her first design studio, Baranowitz Amit Interiors & Product, partnering with Interior Architect Gali Amit. For a decade the two had specialized in the design of commercial spaces that included restaurants, retail spaces, offices and showrooms.

Sigal is a also a guest professor at the Technion-Israel’s institute of Technology Continuing Education Program in Haifa and acts as a guest lecturer at different academic institutions in Israel

Baranowitz & Goldberg Architects

Having opened in 2017, Baranowitz & Goldberg partners Sigal and Irene have been collaborating as colleagues in many different commercial design projects. After a few years of successful joint work, the two architects established their own practice, paving a new way based around their diverse expertise.

Irene & Sigal’s comprehensive experience in different fields of design allow the studio’s work to vary and include all scales. Whether it be a product or a building, creating a story that will ignite the creative process is the leading principle of their work.

The studio’s projects are characterized with a playful balance between art and design while adhering to strict yet poetic principles of proportion, and a true integration between conceptual thought and functionalism.

When created within a strong conceptual framework, creativity can turn to unpredictable yet coherent directions. The studio’s goal is to allow each project to pave its way toward a unique architectural interpretation.



Our Team


Ayelet Levit .

Interior Architect

B.Design . Holon Institute of Technology . 2014

Mor Shomer .


B.Arch. Azrieli School of Architecture . 2013

Eliran Algov .


P.E Arch & Interior Design. Ruppin Academic Center . 2012



We believe that when you do things with passion magic happens!